There are a large group of downloads that were using something called Apple Core Media on iPhones. Rossi says, “Whenever somebody downloads an episode from Buzzsprout, we have to determine which podcast app is making the download, where the listener is located in the world, and what type of device they are using. Two months later the two competitors were closer: Apple 30.3%, Spotify 26.4%. Though nearly double, Buzzsprout’s CTO, Tom Rossi, tells me it’s likely due to an attribution error other podcasts hosts likely see as well. Starting to measure in October 2020, Apple maintained a 47% market share versus Spotify’s 24.4%.
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